初探人性化设计在商业展示设计中的应用—以毕业设计索尼爱立信概念店为例-文学学士.doc

Abstract Commercial display design of a modern society and have very complex features of the industry professional. Business environment of modern society more diverse, consumers demand more and more attention to personalization, Then the people is essential, we should pay more attention to the design is physically and mentally comfortable environment, with the United States, and functional design language to create modern commercial exhibition space. The core is the people as the center, designed to create, to be able to fully adapt、Meet as a human needs. So people-oriented is the commercial heart of exhibition design. In this thesis, mainly on the design people were discussed, by showing the human commercial design summarized and analyzed, commercial display design to illustrate the human factors are included, further elaborated in order to demonstrate people-oriented design of commercial importance. Also applied to my graduation Sony Ericsson concept store design. From different angles and levels of the design of humanity to be addressed. Key Words：Commercial display, Human design, Application. 目 录 中文摘要……………………………………………………………………………….2 Abstract………………………………………………………………………………3 1.概述………………………………………………………………………………….1 1.1 商业展示设计的概念………………………………………………………….…..1 1.2 商业展示设计的发展………………………………………………………….…..1 2.商业展示设计中人性化设计的应用分析…………………………………………..1 2.1 人性化设计的概念…………………………………………………………………2 2.2 商业展示设计中各要素的人性化设计分析……………………….………….….2 2.2.1 空间要素……………………………………………………………………...….2 2.2.2 色彩要素…………………………………………………………………………2 2.2.3 光影要素…………………………………………………………………………3 2.2.4 陈设要素…………………………………………………………………………3 2.2.5 材料要素…………………………………………………………………………4 3.人性化设计在商业展示设计中应用的分析结论…………………………………5 4.在索尼爱立信品牌概念店中应用的人性化设计…………………………………5 5.结论…………………………………………………………………………………5 参考文献………………………………………………………………………………6 致 谢………………………………………………………………………………7 引言 近年来，随着人们自我意识的觉醒、消费观念的进步，商业展示设计经历了只重视能否排列整齐的“陈列”阶段，以及追求视觉效果的“展示”阶段，现在已迈向以人为本的“人性化”阶段。然而，商业展示的人性化设计在满足人们基本使用功能的需求以外，还应更多地关注设计的综合社会价值，关注人们精神和情感需求的满足。这就要求设计师在对顾客或消费者进行针对性研究的基础