国际商务案例学习_美林在日本_精美课件.pptVIP

Merrill Lynch In Japan Group numbers: 但春江 杨阳 胡玉蝶 许欢欢 邓小烽 Contents Case Discussion Questions Introduction The worlds largest brokerage Headquartered in New York City The wealth management division of Bank of America Purchased by Bank of America on September 14, 2008 Traded on the New York Stock Exchange Keys To Question 1 WTO In 1997 WTO liberalize global financial services. A good chance for Merrill Lynch . The WTO deal made it much easier for foreign firms to sell financial service products to Japanese investors. Deregulation In the mid-1990s, Japan embarked on a wide ranging deregulation of its financial services industry. This led to the removal of many of the restrictions which once limited Merrill Lynch do business in Japan Ability Before enter the Japan Merrily had done some acquisitions This have made it possible at least theoretically to enter Japanese market Crash Crash for Japanese stock market . Japan’s big four stockbrokerages continued to struggle with serious financial problems Yamaichi Securities, declared it was bankrupt In November 1997 Capital Capital: From the crash we know that government is still in trouble . They also want to get out of trouble .The government understood the necessity of new blood in countrys economy Keys To Question 2 Keys To Question 3 LOGO LOGO LOGO LOGO Brief Introduction 1 Factors To Enter Japan 2 Benefits Costs Risks 3 Strategy In Japan 4 . 1. What factors make Japan a suitable market for Merrill Lynch to enter? 3. Do you think Merrill Lynch should continue in Japan? Why? 2. What are the benefits associated with this strategy? And costs and risks? Do you think the tradeoff between benefits and risks and costs makes sense? Why? Keys Factors Deregulation Crash Capital WTO Ability Right time 1997 Joint venture Strategy alliance Build solid service Brand name Prior experience Government support Low cost Get a quick start Establish position Cos