物流专业英语第二章1.ppt

Supply Chain Management (1) Learning Objectives The goals of SCM The stages of SCM The Bullwhip Effect and Beer Game The Development of SCM Eras The Principles of SCM case analysis The Goals of SCM Three goals of SCM: (1) to reduce inventory (2) to increase the speed of transactions with real-time data exchange (3) to increase revenue What is Optimization? Optimization means to organize all relevant activities for the purpose of minimizing the total cost of providing the consumer with the value required. This implies the elimination or minimization of all unproductive activities and activitie