商务英语5班 第二小组 第三单元说明讲解研究报告.pptVIP

The Analysis of Channel Strategy of Jingdong Mall ——每秒销售一件商品是如何练成的···· Group Members： 何智敏12106013021 陈丽思12106013023 殷芷琪12106013037 何珊珊12106013038 钟紫顺12106013042 Enterprise Profile 1 The Construction of the Distribution Channel 2 Competitive Edge by Carrying out the Implement of the Distribution Channel 3 Competitive Edge by Carrying out the Characteristic Channel 4 The Existing Problems, Our Suggestion and Evaluation 5 CONTENTS Part Enterprise Profile one Introduction of Jingdong Jingdong mall is a professional comprehensive online shopping mall. There are million kinds of products, including household appliances, mobile phones, digital, clothing, computers, maternal and children products, makeup and books and so on. Jingdong mall has promised that all the products they sell are 100% authentic and affordable, and all the products have the nationwide quality assurance, and consumers can get the machine with invoice. Besides, cash on delivery, POS credit card and home delivery service are available. Since Jingdong mall has officially involved in e-commerce in the early 2004, it always maintained a high growth and continuously, its growth rate has been over 200% for seven years. Jingdong mall always keeps on carrying out the pure e-commerce model operation, which can reduce the intermediate links to provide consumers quality products and satisfactory service within the shortest time. Jingdong mall has more than 60 million registered users all around the country, dealing with more than half a million different kinds of daily orders. What’s more, the site daily page views over 100 million. 京东商城 JD is the biggest 3C online shopping platform in the B2C market in China 3C means:计算机（Computer）、通讯（Commu－nication）和消费电子产品（ConsumerElectronic） It is not only the most popular with consumers, but also one of the most influential e-commerce sites in the e-commerce field in China. It is the largest quality products online shopping mall with household appliances,digital,clot