英美报刊选读chapterNewsHeadlines.pptVIP

Chapter 2 News Headlines Functions/ Characteristics Main Contents Functions Categorization of Headlines Characteristics of headlines Functions of Headlines Summarizing the story Arousing the reader’s interest Beautifying the newspaper page Indicating how much importance each news item has Categorization of Headlines one-column headlinestreamer/banner通栏大标题 one-deck headline four-deck headline 一层题/二层题/…/四层题 crossline单行题 , flush-left headline靠左齐头形, drop-line or indented head阶梯下坠形 , inverted pyramid form倒金字塔形 , centered headline, jump head转页标题 one-column headlinestreamer/banner inverted pyramid form flush-left headline centered headline drop-line Features of headlines Grammatical features Lexical features Rhetorical features Grammatical features Omission  Omission of articles / pronoun/ “and” / auxiliary verbs China launches first ICBM into pacific Boys on cliff rescued Mother, daughter share Fulbright year Witty, Inventive furniture dominates Milan Exposition Forecast of Mexican quake accurate, but ignored Tourist arrested for espionage charges Grammatical features Tense Simple present is the most commonly used tense in headline to give the reader a sense of “timeliness” by giving a vivid, eyewitness account. US and Egypt hold air exercises Women’s soccer calls for support But: Unemployment in U.K. increased in October Grammatical features Tense (2) Future is always indicated by infinitive “to + do”, or in simple present tense. Russia to hold Polish border manoeuvres Shanxi to invest large sums for tourism 2 EC officials to visit U.S. to pave way for trade talks Grammatical features Tense (3) “ V-ing” form is often used to indicate an ongoing action. Radio ,TV coverage widening Deposits, loans rising in HK Grammatical features Predicate (1) Adjective as predicate US carmaker ready to cut output Buenos Aires “close” to deal on fresh IMF loan EU and China closer to deal on Beijing’s WTO entry Grammatical features Predicate (2) Partic