电子商务英语第六单元.pptVIP

Customer Relationship Management客户关系管理;Para 1;句子：CRMs goal is to create a synergy among sales, marketing, and customer-service activities within an organization in order to obtain and retain customers. 单词：in order to 为了，目的是 obtain: get sth 取得，获得 retain: keep sth 保持，留住 翻译：CRM的目标是在企业的销售、市场营销和客户服务等活动之间建立一种协作，以获得和保持客户群。;Para 2; 重点单词： establish v. 1.建立，创办 set up The university was established in 1950. 2. establish oneself as...使自己成为，就任 arrange v.安排，筹划 1.安排，筹划 We have arranged a meeting for next week. 2. 整理，布置 arrange the books on the shelves 整理书架上的书 ;Para 3;句子：Classic CRM grew out of benefits that companies like Digital, IBM, and Xerox found in exchanging customer information between field technicians and sales group. 单词：classic adj.典范的，经典的 n. 经典作品 exchange v. 交换，交流 We still exchange gifts at Christmas. Its a place where people can chat and exchange ideas. 翻译：Digital，IBM，Xerox等公司从实地技术人员和销售人员之间的客户信息交流中发现有利可图，从而创立了传统的CRM。; 重点单词： abandon v. 1.遗弃; 抛弃 a baby abandoned by its parents 2. 完全放弃 give up abandon a project,plan 放弃一项方案，计划 equip v. 配备 be equipped with The soldiers were well equipped with weapons. 士兵们配备好了武器。 ;Para 4;句子：In a ideal system, historical information, such as customers buying preferences, or circumstantial information, such as customer-contract volumes, can launch actions and data screens. 单词：ideal adj. 理想的 volume n.体积, 数量 launch v. 发起 launch an attack 翻译：在一个理想的系统里，历史信息，如顾客的购买喜好或详细信息，如顾客订单大小等，都能触发行为或数据屏幕。;Para 5; 重点单词： on a large/grand scale 大规模 comprehensive adj. 包罗万象的; 全面的 We offer a comprehensive range of goods and services. reside v.1.~in/at 居住 reside in college 住在校内 2.reside in sb/sth属于某人/某事物 ;Para 6,7; 重点单词?? available adj. 1 可用的或可得到的 This was the only available room. 只剩下那个房间可用了. 2. 有空的，可见的 Im available in the afternoon. 我下午有空. take advantage