中国电影海报设计风格及其流变探析-包装工程.pdfVIP

鍖呰宸ョ▼ PACKAGINGENGINEERINGVol.32No.42011.02 104 涓浗鐢靛奖娴锋姤璁捐椋庢牸鍙婂叾娴佸彉鎺㈡瀽 寮犱匠浼 锛堝唴钂欏彜绉戞妧澶у锛屽寘澶?14010锛 鎽樿锛氶€氳繃瀵硅緝涓哄吀鍨嬬殑涓浗鐢靛奖娴锋姤浣滃搧鍘嗗彶鍦版€荤粨鍜屽垎鏋愶紝褰掔撼鍑哄叾鍏锋湁鐨勪笁鐐硅璁￠鏍肩壒寰侊細鏃朵唬鐗硅壊銆佷腑 鍥芥剰钑村拰鍥介檯瑙嗚锛屽苟灏卞叾椋庢牸鐗瑰緛鐨勬垚鍥犫€斺€斾腑鍥界嫭鏈夌殑鐏跨儌鏂囧寲鍜屽彂灞曞彉鍖栫殑澶氬厓鐜杩涜浜嗘帰鏋愩€傚湪瀵逛腑 鍥界數褰辨捣鎶ヨ璁￠鏍兼祦鍙樼殑鎺㈣涓紝缁撳悎鍏蜂綋妗堜緥寰楀嚭鐢扁€滅箒鈥濆強鈥滅畝鈥濄€佺敱鈥滃ぇ鈥濆埌鈥滃皬鈥濅互鍙婄敱鈥滄祬鈥濆叆鈥滄繁鈥濈殑瑙勫緥銆 鍏抽敭璇嶏細涓浗鐢靛奖娴锋姤锛涜璁￠鏍硷紱鏂囧寲锛涙祦鍙 涓浘鍒嗙被鍙凤細J524.3 鏂囩尞鏍囪瘑鐮侊細A 鏂囩珷缂栧彿锛?001-3563锛?011锛?4-0104-04 Analysis of Design Style and Changing of Chinese Movie Playbill ZHANGJia-hui 锛圛nner Mongolia University of Science and Technology 锛孊aotou 014010 锛孋hina 锛 Abstract 锛歍hrough historically summary and analysis of typical Chinese movie playbill work 锛宨t summed up three design style characteristic 锛歵ime characteristic, Chinese implication and international angle of view, and analyzed the special culture in China and multi-dimensional environment caused by their style characteristics. During discussion on the style changing of Chinese movie playbill design, combined with cases it obtained the from complex to simple, from big to small as well as from shallow to deeply. Key words 锛欳hinese movie playbill 锛沝esign style 锛沜ulture 锛沜hanging 娴锋姤鍙堝彨鈥滄嫑璐粹€濄€佲€滃浼犵敾鈥濓紝鏄埛澶栧箍鍛婄殑涓€绉嶏紝 鎬佸瓨鍦ㄣ€佸湪绠€鍗曠幆澧冧腑鍙戝睍鐨勮壓鏈舰寮忥紝瀹冪殑鍘嗗彶鏄 鍏朵綔鐢ㄦ槸閫氳繃瑙嗚浼犺揪鐨勭灛闂存晥搴斿惛寮曞叧娉紝浼犺揪淇 鈥滀即闅忔椂浠ｆ洸鎶樿壈闅惧彂灞曠殑鍘嗗彶锛屽畠鍜屾椂浠ｈ繘绋嬪熀鏈 鎭紝浠庤€岃揪鍒板箍鑰屽憡鐭ョ殑鐩殑锛屼績杩涢攢鍞€傜數褰辨捣鎶 涓€鑷碵2]鈥濄€傜旱瑙備腑鍥界數褰卞彂灞曞彶鍙互鐪嬪嚭锛屽湪涓嶅悓鍘嗗彶 涓庣數褰卞嚑涔庡悓鏃惰癁鐢燂紝鈥滃悓鏈堜唤鐗屻€佸勾鐢汇€佸浼犵敾涓€鏍 鏃舵湡锛屼腑鍥界數褰辩殑鍙戝睍鐘跺喌涓嶅敖鐩稿悓锛岀數褰辨捣鎶ヤ篃鍛 鍙粺绉颁负鎷涜创鐢伙紝涔熷彲绉颁负鐢靛奖瀹ｄ紶鐢汇€備竴鑸紶璐翠簬 鐜板嚭浜嗕笉鍚岀殑璁捐椋庢牸銆傜劧鑰屽浜庣數褰辨捣鎶ユ潵璇达紝鐢 褰卞墽闄€佸箍鍛婃爮鎴栨槸寮犺创鍦ㄥぇ琛楅┈璺瓑鍏叡鍦烘墍[1]銆傗€ 褰辨湰韬瀹冪殑褰卞搷骞朵笉鏄渶閲嶈鐨勩€傚洜涓衡€滅數褰辨捣鎶 鐢靛奖娴锋姤浣滀负鐢靛奖鐨勫鍖呰锛屾渶涓昏鐨勪綔鐢ㄦ槸鐩磋鍦 鏄數褰卞彶鐨勪竴涓晶闈紝瀹冧笉浠呮槸鐢靛奖瀹ｄ紶鐨勫伐鍏凤紝涔 灏嗙數褰辩殑鐗囧悕銆佸墽鎯呫€佺紪鍒涗汉鍛樼瓑閲嶈淇℃伅娓呮銆佸強鏃 鏄竴闂ㄦ椂浠ｇ壒寰佹€у緢寮虹殑鍏紬鑹烘湳锛屽悓涓€鏃朵唬鐨勭數褰 鍦板憡鐭ュ彈浼楋紝鍚稿紩澶у鍘昏鐪嬶紝浠庤€岃揪鍒板浼犵數褰辩殑 娴锋姤鎬绘湁鐫€鏌愮鍏卞悓鐨勭壒璐╗3]銆傗€濈數褰卞彧瀵规捣鎶ョ殑琛ㄧ幇 鐩殑銆傜數褰辨捣鎶ヤ綔涓虹數褰变骇涓氱殑琛嶇敓鐗╋紝鐜板湪涓嶄粎浠 涓婚鍜屽唴瀹规彁鍑鸿姹傦紝鐢靛奖娴锋姤鐨勮