人教版高中英语选修9 Unit 5《Inside advertising》背景知识.docVIP

Unit 5 Inside advertising Teaching Resources Section 2: Background information for Unit 5 Inside advertisement 1. Techniques of advertising Advertisers use several recognizable techniques in order to better convince the public to buy a product and shape the publics attitude towards their product. These may include: Repetition: Some advertisers concentrate on making sure their product is widely recognized. To that end, they simply attempt to make the name remembered through repetition. Bandwagon: By implying that the product is widely used, advertisers hope to convince potential buyers to ge