青海省藏医药产业绿色营销策略研究.docVIP

毕业论文 题 目 ： 青海省藏医药产业绿色营销策略研究 学 生 姓 名 ： 学 号： 指 导 教 师 ： 专 业 年 级： 2006级市场营销 所在学院和系： 财经学院工商管理系 完 成 日 期： 2010年6月4日 答 辩 日 期： 2010年6月12日 摘要 绿色营销是指以保护环境和回归自然为主要特征的一种绿色营销活动，是指企业在健康、环保观念的主导下，为满足绿色消费需求，从健康安全、保护生态、充分利用资源的、可持续性发展的角度出发，在经营战略制定、目标市场细分与选择，产品定产销过程中实施绿色措施，向消费者提供无污染或少污染的藏医药产品和服务，引导并满足消费者有利于环境保护和身心健康的需求，最终实现企业营销目标。是要实现经济与人口、资源、环境的协调发展。青海省有着独特的高原自然条件，使得青海省的藏医药产业具有得天独厚的发展条件和优势，青海省的藏医药产业需要在激烈的国内外市场中取得竞争优势，就必须在运用自身藏医药产业发展资源优势前提下采取可持续性发展战略，制定实施有效的措施，确立绿色营销观念，实行绿色营销策略。从而使得青海省的藏医药产业获得健康、快速、可持续的绿色发展模式。 关键字：藏医药产业，绿色营销，策略研究  Qinghai Tibetan medicine industry green marketing strategy research abstract Green marketing refers to protect the environment and nature as the main features of a kind of green marketing activities, it is to show the enterprise in the health, environmental protection concept, under the guidance of the green consumption demand, from the health and safety, ecological protection, make full use of resources and sustainable development in the view, business strategy and target market segmentation and selection process, its product production, implement measures to provide consumers with green non-pollution or less polluted the Tibetan products and services, and satisfying the customers for environmental protection and the health of body and mind, and finally realize the demand of enterprise marketing objectives. Is to realize the economic and the population, resources and environment of coordinated development. Qinghai plateau has unique natural conditions, the essential of qinghai province has advantaged development conditions and advantage of qinghai Tibetan industry needs, in the fierce competition in the market has the advantages of both at home and abroad, it must use the tibetanmedicine industry develops in the premise of take advantage of resources sustainable devel