面向淘宝的大学生的网络消费分析.docVIP

浙江万里学院毕业论文 题目：面向淘宝的大学生的网络消费分析 学生姓名： 黄益彪 学生学号： 2010014908 专业班级： 电子商务104班 指导教师： 王路帮 系 别： 现代物流 毕业论文独创性声明 本人郑重声明所提交的毕业论文是本人在指导教师的指导下进行的研究工作及取得的研究成果。除文中特别加以标注的地方外，论文中不包含他人已经发表的学术成果或者他人为获得高等院校学位而使用过的材料，论文中不涉及任何知识产权纠纷。否则，本人将承担一切责任。 学生签名：____________ 日 期：____________ 摘 要 目的：本文通过介绍淘宝网、大学生网络购物的现状、面向淘宝网的大学生消费调查与分析、淘宝网针对大学生网购的策略及建议等，浅析目前大学生网络购物的特征、购买频次、消费对象等等。方法：全文分为四个部分，淘宝网的概述、大学生消费与网络购物概况面向淘宝网的大学生网络消费调查与分析淘宝网针对大学生网购的策略建议Abstract Objective: This paper describes the Taobao online shopping college of consumer surveys and analysis of college -oriented Taobao , Taobao strategy and recommendations for college students , such as online shopping , online shopping Analysis of the characteristics of the current students , purchase frequency, consumer objects, etc. and so on. Methods: The paper is divided into four parts , Taobao overview , college students and online shopping consumer profiles, college -oriented network Taobao consumer research and analysis, strategic advice for college students Taobao online shopping . Factors Affecting College Students Internet consumer behavior has theoretical and practical significance. Results: The rapid development of the Internet has brought the world to the economic vitality and new opportunities. Online shopping for their ability to provide a wealth of product information , breaking the constraints of time , cost , and can communicate in real time with consumers around the world , personalized marketing, real-time distribution of digital goods and other advantages, considerable development in recent years rapidly. In this context , more and more consumers to participate in the online shopping population which generates a network different from the traditional consumer behavior consumer behavior , attracted wide attention theory has become a hot research . In China, college students are the most affe