品牌制度经济学分析（doc40）.docVIP

品牌的制度经济学分析theory about the problems such as brand’s nature still has not explained efficaciously. Theory is far away behind the practice. My article try to explain what the beand’s nature is and how it works, all the analysis is in the frame of Institutional Economics. The analysis mainly concern on the property structure and transaction costs. Institutional Economics of my article is New Institutional Economics for which is standed by Rondld H. Coase and so on. New Institutional Economics take explicit introduction of transaction costs into economic analysis, and take the organization as it