国际营销专业英语Unit Twenty-oneInternet Marketing.ppt

Internet Marketing: User-Friendly Website Design Transforming Your Website Visitors into Customers Focus and Secret lies in: Web Site’s link titles or headlines stimulate visitors’ curiosity and get the audience to pull for more information A professionally designed quality web site – the answers to a visitor’s questions To close the sale online through email or an online order form Website Link Titles or Headline Tips 1. Make sure your headlines tell why something is important. 2. The headline should indicate how it would help visitors solve problems or make life easier for them. 3. Modify headlines that do not work until they generate results. Think of it as test marketing. 4. Headlines are worthless if a web site’s loading time exceeds thirty seconds. User-friendly Website Design-- 10 Easy Steps 1. Create a site map. a detailed, text-based site map, with a link to every page and preferably, a short description of what each page offers. 2. Use a logical navigation structure. Use Cookie Crumbs to show where the visitors are. Guide visitors to specific pathways throughout your website. User-friendly Website Design-- 10 Easy Steps 3. Check for errors regularly. check for broken links make sure HTML code is correct in different browser versions site hosting provider is stable and reliable no spelling or grammatical mistakes 4. Use a consistent design and layout. using the same general color scheme, logo, consistent navigation menu, header and footer in the same location and consistent link attributes User-friendly Website Design-- 10 Easy Steps 5. Include a site search tool. use a soft program: Atomz Site Search 6. Ensure all forms work. double check each form field is large enough to accommodate even the longest of names 7. Ensure shopping carts are functional. have adequate product descriptions, pictures, specifications and crystal clear pricing