《Inside advertising》教案4（人教版选修9）.docVIP

Unit 5 Inside advertising Part One: Teaching Design A sample lesson plan for Using Language (KEPPING ADVERTISERS HONEST) Aims To help students read the passage KEPPING ADVERTISERS HONEST To help students to use the language by reading, listening, speaking and writing Procedures I. Warming up by seeing looking at a photo of radio advertisement Hello, class. Look at this photo. It is one of the Coca Cola Radio Advertisement Tapes. This one is entitled Coke is It! These Coca Cola Advertising Tapes, Radio Ads are from 1980s. They are Prepared by McCabb-Erickson as part of the Coke is it! advertising campaign. You see radio advertising has a long history in the West. II. Listening Go to page 47. You are to listen and tick and listen and write. Pre-Listening Exercises What service businesses often advertise over the radio? What points are important to consider when making a radio commercial? While -Listening Exercises Listen to the radio commercial by pressing the Play Audio button of the audio type you want to hear, and answer the questions. Press the Final Score button to check your quiz. ●Post-Listening Exercises What are your opinions about these questions? ○What elements make a radio commercial really great? ○How would you rank this radio commercial on a scale from 1 - 10 based on the points in the first question? ○How does radio advertising differ from other forms of media including television, newspapers, billboards, and magazines? III. Write an Advertisement Go to page 48. You are starting a new business, such as lawn-mowing, pet-walking, or baby-sitting. How are you going to get clients? By advertising! Write an advertisement that will make people want to use your service. Try to use words from your spelling lesson in your advertisement. Tips for Writing an Advertisement Before you write, think about the reasons that people should use your business. Do you charge less than your competition? Do you have experience? Are you more reliable than others in the