商务知识导读课件u10bBusiness Ethics.ppt

商务知识导读 Unit 10 Social Responsibility Learning goals Describe the meanings of business ethics. Introduce some important terms related to business ethics. Understand the corporate social responsibility through reading a case story. Structure Lead-in Professional reading Case story Further reading 1. Lead in words explanation discrimination whistle blowing bribery legal compliance words explanation delivery of high-quality goods and service corporate philanthropy environmental issue workplace safety misuse of the Internet espionage financial mismanagement ethics officer 2. Professional reading 2.1 What is business ethics? Business ethics (also known as Corporate ethics) is a form of applied ethics or professional ethics that examines ethical principles and moral or ethical problems that arise in a business environment. It applies to all aspects of business conduct and is relevant to the conduct of individuals and business organizations as a whole. Applied ethics is a field of ethics that deals with ethical questions in many fields such as medical, technical, legal and business ethics. Business ethics can be both a normative and a descriptive discipline. As a corporate practice and a career specialization, the field is primarily normative. In academia descriptive approaches are also taken. The range and quantity of business ethical issues reflects the degree to which business is perceived to be at odds with non-economic social values. Historically, interest in business ethics accelerated dramatically during the 1980s and 1990s, both within major corporations and within academia. For example, today most major corporate websites lay emphasis on commitment to promoting non-economic social values under a variety of headings (e.g. ethics codes, social responsibility charters). In some cases, corporations have redefined their core values in the light of business ethical considerations. Taken from /wiki/Business_ethics 2.2 Ethical res