山东圣荣建设集团商业模式的研究.docVIP

东北财经大学本科毕业论文 山东圣荣建设集团商业模式的研究与设计 作 者 院 系 工商管理学院 专 业 工商管理 年 级 学 号 指导教师 答辩日期 成 绩  内 容 提 要 山东圣荣建设集团（以下简称“圣荣集团”）创立于1993年12月8日，集团现辖六家子公司，涉及房地产开发、酒店、物业管理等行业，以房地产开发为主业的大型企业集团。 Abstract Shandong Shengrong Construction Group (hereinafter to be referred as Shengrong Group) founded on Dec. 12, 1993, with 6 subsidiary companies, is a large enterprise group mainly devoted itself in real estate and property development area as well as hotel and catering industry, retails, property management, etc. The company has been running well since its operation and at the leading position to the present in the colleague industry in Weifang. However, in order to achieve sustainable development, build “Centennial Shengrong” and to reply the gradually intense market competition, there is a lot to be perfected and revised in business model. So this thesis particularly studies and designs the business model for Shengrong Group. The content and outlines of this thesis are as follows: First, with the help of its definition and on the summary of the existing relative research, this article is focused on the business model connotation. Second, after having gone through the relative theories of the business model, the author concludes four characteristics, and classifies the business model from two different perspectives. Third, to be of high awareness and highlight the importance of business model, the author systematically illustrates the significance of the research of the business model. Finally, based on its management and developing direction and its business model, the author optimally designs Shengrong from three levels: strategic resources, the capability to consolidate and its existing portfolio, in order to promote better development of Shengrong. Key words：real estate shengrong group business model design  目 录 一、引言 1 二、圣荣集团简介 1