《国际商务信函写作》Unit 4 Enquiry Reply.ppt

Unit 3 Enquiry Replies CONTENTS Review Background Information Sample Letters Language Points Glossary Useful Expressions Exercises Review 1.?What?are?the?major?channels?through?which?you?can?obtain?the?general?information?of?a?company? 2.?What?should?you?tell?your?reader?when?you?write?your?first?letter? Channels to obtain?the?generalinformation?of?a?company  1. The Internet 互联网 2. Trade Fairs 商品交易会 3. Banks 银行 4. Chambers of Commerce (in foreign countries) 商会 5. Trade/Business directories 工商行目录/企业行目录 6. Business associates 商界朋友 7. Chinese Commercial Counselor’s Offices in Foreign countries 中国驻国外的商赞处(embassies) 8. Advertisements 广告 9. Other sources Your own basic information Where and from whom you get the new customer-general information about a company, concerning the name, and the address. The intention or desire of writing this letter. Self introduction (scope,branches, condition and product or commodity), financial position , and integrity of the writer’s company,etc. What?is?an?enquiry? In?international?trade,?enquiries?are?usually?made?by?the?buyers or the sellers?to?get?information?about?the?goods?to?be?ordered. 询盘（enquiry）也叫询价，是指交易的一方准备购买或出售某种商品，向对方询问买卖该商品的有关交易条件。 An enquiry（inquiry）is made when one party of a transaction intends to get information about the goods to be ordered, or to invite a quotation or an offer for the goods needed. An enquiry is usually regarded as the starting point of trade negotiation without legally binding force upon the party who made it. 在实际业务中,询盘只是探寻买或卖的可能性,所以不具备法律上的约束力,询盘的一方对能否达成协议不负有任何责任.由于询盘不具有法律效力,所以可作为与对方的试探性接触,询盘人可以同时向若干个交易对象发出询盘。 但合同订立后，询盘的内容成为磋商文件中不可分割的部分，若发生争议，也可作为处理争议的依据。 Enquiry may be made by mail, telegram, telex, fax, telephone or through face-to-face talk. With the rapid development of computer and information technology, it has become a trend to make enquiries by E-mail. The category of enquiries According to the business role, there are two categories of enquiries: 1.The enquiry made by the imp