(商务英语写作实训)Chapter 4-Inquiries and__Replies.ppt

Chapter 4 Practice Business Writing Chapter 4 Contents Composing Your Message Importance of an inquiry Writing Approach of Inquiry Direct Approach --- Deduction(演绎法): method of logical reasoning from general principles to a particular case, in other words, it means arranging ideas in a direct order, usually beginning with the most important point and working downward. This approach is good for all good news and neutral (routine) messages in business English Correspondence. Generally speaking, the direct approach can be used on many occasions such as inquiry, order, order acknowledgement, shipping instruction. General Structure of Inquiry letters General Structure of Replies Reference Expressions Opening for inquiry We were given your name by.... You have been recommended to us by.... Your articles have been recommended to us by.... As we have learned from...,you are manufactures of .... We saw your ad in the current issue of.... We have heard that you have put a new ...on the market. We visited your stand at the ...exhibition. We have seen your ad in ...and we are interested in.... Your firm has been recommended to us by ...., with whom we have done business for many years. Reasons for Inquiry We are a ...company based in.... We are interested in.... We need /are in the market for.... We have received many enquiries from our customers for.... Our stocks of ...are running low. We would like to expand our range of.... We have a considerable demand here for.... Specific inquiry I should be grateful if you send me.... Please send your current/latest catalogue/price list/brochure. We would like you to send us some samples/patterns. Please send us full details about your products. Please quote your prices for these articles/goods/products. Kindly quote us your lowest prices for.... Please quote your best/most competitive/lowest price. Please quote your price gross/net/FOB(离岸价). We would like to know if you are prepared to gra