商务英语泛读2-unit1演示教学.pptVIP

Unit 1 Advertising Leaning Objectives To learn some knowledge about advertising and advertising medium To learn some expressions and terms of advertising To learn how to summarize the main idea of a text Pre-reading While-reading Afrer-reading 1 Lead-in 1 Background Information 2 Read and analyze 3 Useful expressions 1 4 Assignment 7 Reading skills and Practice 1 6 discussion 5 Lead-in Watch a typical advertising video and answer the following questions: What product is the video advertising? What advertising medium(广告媒介) is this ad for? TV, radio, newspaper, magazine? What brands do you know from daily advertisements? Background information Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideas, or services. Adage= advertising age Phenomenon禁止广告时间插播连续剧 Recommendation: Mad Men(广告狂人) English advertising verbals Just do it. 只管去做。（耐克运动鞋） Ask for more. 渴望无限。（百事流行鞋） The taste is great. 味道好极了。（雀巢咖啡） Feel the new space. 感受新境界。（三星电子） Intelligence everywhere. 智慧演绎，无处不在。（摩托罗拉手机） The choice of a new generation. 新一代的选择。（百事可乐） We integrate, you communicate. 我们集大成，您超越自我。（三菱电工） Take TOSHIBA, take the world. 拥有东芝，拥有世界。（东芝电子） Let’s make things better. 让我们做得更好。（飞利浦电子） No business too small, no problem too big. 没有不做的小生意，没有解决不了的大问题。 （IBM公司） English advertising verbals We lead． Others copy． 我们领先，他人仿效。（理光复印机） Impossible made possible． 使不可能变为可能。（佳能打印机） Take time to indulge． 尽情享受吧！（雀巢冰激凌） The relentless pursuit of perfection． 不懈追求完美。 （凌志轿车） Poetry in motion， dancing close to me． 动态的诗，向我舞近。（丰田汽车） Come to where the flavour is． Marlboro Country． 光临风韵之境——万宝路世界。（万宝路香烟） To me， the past is black and white， but the future is always color． 对我而言，过去平淡无奇；而未来，却是绚烂缤纷。（轩尼诗酒） Money is not everything. There‘s Mastercard Visa. 钞票不是万能的,有时还需要信用卡. 经典广告词 美容院广告：立即下斑，禁止逗留 殡仪馆广告：在烈火中永生 医院广告: 不管你的病有多重，只要能来，包管你腰也不酸了腿也不疼了，想不康复也不行了 电脑专卖店：拥有我，你不再是出土文物 饭店广告：民以食为天，我们