7 Innovation Secrets of Steve Jobs苹果创新.ppt

* * * * * * * * ? ? * ? * * ? * * ? * * * * * * * * * ? * * * ? * * ? * * ? * * * * * * * ? * * * * * * * Picture Superiority Effect (PSE) BIRD 10% 65% If information is presented verbally, your audience will remember 10% of the information. Attach a picture and retention goes up to 65%. Text and images are so much more effective than words alone. Don’t let the bozos get you down One more thing… Innovation takes confidence, boldness and the discipline to tune out negative voices. “We don’t need you. You haven’t gotten through college yet.” “Get your feet off my desk. Get out of here. You stink and we’re not going to buy your product.” “Your problem is that you still believe the way to grow is to serve caviar in a world that seems pretty content with cheese and crackers.” “There’s no reason why anyone would want a computer in their home.” ?Imagine how one young man with big dreams must have felt when he heard the following.? Of course, these statements were all directed at one time or another at Steve Jobs. “Don’t the let noise of others’ opinions drown out your own inner voice.” ? “Dream bigger.” Perhaps the ultimate lesson that Jobs teaches us is that innovation requires risk-taking and risk taking takes courage and a bit of craziness. See genius in your craziness. Believe in yourself and your vision and be prepared to constantly defend those beliefs. Only then will innovation be allowed to flourish and only then will you be able to lead an “insanely great” life. * * * * Principle One: Do what you love. Passion is everything. Innovation—which simply means—new ways of doing things that improve our lives---cannot flourish unless you are truly obsessed with making something better—be it a product, a service, a method or a career. * * * * * * * ? * ? * * * “We’re gambling on our vision, and we’d rather do that than make ‘me-too’ products.” – Steve Jobs * * * * *  * * * “Part of what made the Macintosh great was that the people worki