McDonalds英文介绍.pptVIP

Operating Income In millions $8,000 $6,000 $4,000 Net Income 8% 5% 80% 47% 36% In millions EXTERNAL STRATEGYPLANNING Namely COMPETITIVE STRATEGY PLANNING Global Expansion (10 years) McDonalds stores 30,000 --?100,000 Countries 100--? 224 EXTERNAL STRATEGY Social Responsibilities Charity Sponsoring Environment protection EXTERNAL STRATEGY Cooperate Packing HERMES,GUCCI _2013 EXTERNAL STRATEGY Public relations Support competitions EXTERNAL STRATEGY INTERNAL STRATEGYPLANNING INTERNAL STRATEGY Advertisement Advertisement For children For adults INTERNAL STRATEGY Environment and Services Comfortable Convenient INTERNAL STRATEGY Children‘s Paradise INTERNAL STRATEGY Package INTERNAL STRATEGY INTERNAL STRATEGY Marketing research Make it young Adapt to Chinese market Make new brand 2007 Operating costs and expenses Impairment and other charges (credits), net $1,670 * McDonald’s Member : Martin ,Vivian, Cedar, Eva , Echo, Fiona, Jacky Dec.26.2011 CONTENT 1 HISTORY 2 PRODUCT 3 MAIN MARKETS 4 MAIN COMPETITORS 5 FINANCIAL HIGHLIGHTS 6 STRATEGIC PLANNING EXTERNAL INTERNAL HISTORY Headquarters: Oak Brook , Illinois , USA 1948 Founded 1958 100 Million Hamburgers are sold 1961 Created M Logo 1962 First indoor seating HISTORY 1966 First television commercial 1967 Goes international 1968 Change the buildings’ style 1996 McDonalds .com launched HISTORY 2008 1000th Restaurant in China 2010 Offer visitors free Wi-Fi HISTORY PRODUCTS PRODUCTS Hamburgers PRODUCTS Pie PRODUCTS Sandwiches PRODUCTS Mccafe PRODUCTS Mcflurry MAIN MARKET More than 31000 MARKET Australia North America Russia China Europe Brazil MARKET Price Promotion Product Place In Asia/Pacific MARKET The First Station in Asia Marketing Cartoons MARKET Produc