b2c电子商务企业成长能力影响因素研究及综合评价 word格式.docxVIP

AbstractIn the process of current worldwide Internet Economic’s rapid development, the Chinese e-commerce market is growing rapidly. Many B2C e-commerce enterprises sprang up in, and quickly died. The competitions are becoming fierce increasingly. The insufficient of enterprise’s growth ability, is the important reason for restricting its development. To understand influence factors of B2C enterprise development, and keep enterprises’ sustainable development is becoming the critica problem. Under this background, this paper studies on the influential factors and evaluation of B2C e-commerce enterprise growth ability.By summarizing the related enterprise growth theory, the dynamic capability theory research, and combined with B2C enterprise’s characteristics the paper discussed the influence factors of B2C e-commerce enterprise growth ability from the dynamic perspective, and proceeded B2C enterprise growth ability evaluation, get rid of the limitations of regarding enterprise growth ability as a general,and static concept. The main works of this paper are as follows.First, the paper analyzed the connotation, operation mode and features of the B2C e-commerce enterprises, defined the B2C enterprise growth and B2C enterprise growth ability’s connotation, studied the growth environment from endogenous and exogenous perspective, built B2C e-commerce enterprise growth conceptual model.The endogenous power was divided into Resource Capability、Market Capability、Technology Capability、Management Capability four dimensions, which can be futher divided into Financial Resources ability, Human Resources ability, Marketing ability,Product/Service capability, Core-technology capability, Technology Innovation capability, Resources Coordination ability and Management and Operation ability eight aspects.Secondly, this paper researched B2C Enterprise endogenous impact factors’ influence degree on growth ability by using empirical research method, based on the endogenous enterprise grow