高一英语《Adverting》课件5.ppt

* 牛津高中英语 (模块四 ·高一下学期) Task 板块：教学设计—课件 作者：唐敏芳 Unit 1 Writing an advertisement Unit 1 课件描述： 这一板块的设计是对学生进行听说读写技能的训练，而听说读写的内容都围绕本单元主题“广告”展开。本部分包括的一系列活动为学生提供了锻炼听说读写能力的机会。 Task 1Writing an advertisement Brain-storming As we know , information, attractive pictures and exciting languages play a very important part in an advertisement. How can we gain enough information before writing an ad? Skills building 1: Listening for statistics and descriptions How to read these statistics: *Fractions: 1/5(one fifth) 2/3(two thirds) ?(three quarters) 2 ?(two and one half) How to read: 2/5 _________ 4 ? ___________ two fifths four and three quarters How to read these statistics: *decimals: 0.3(zero/nought point three), 6.79(six point seven nine) How to read: 0.9 ____________________ 2.15________________ *percentages 63%(sixty-three per cent) 45.72%(forty-five point seven two per cent) How to read 27.35%_____________________________ zero/nought point nine two point one five twenty-seven point three five per cent When listening, we should care about: An increase an increase of go up by increase/rise by two times as many A decrease a decrease of decrease/fall by no change no change remain/stay the same Notice: When listening, we should also pay attention to: a range: vary between* and */from * to * Notice: an average: average price/number … When listening, don’t forget: a limit maximum peaked at fall to lowest level drop to lowest point Notice: Listening practice: Page 12 1. Membership-two years ago: __________; last year___________ 2. Market share- last year :___________; this year_______________ 3. Percentage of students who ate lunch in the dining hall last year:__________; in three years_________ 1,200 1,300 85% 65% 50%-60% 75.5% Listening practice: Page 12 4. Students from our school continuing their education: last year-at local universities: ___