《Module 3 Our fragile environment——Unit 6 Problems and s课件》高中英语牛津上海版高二下册1139.ppt

Unit 6 Unique and unconventional What makes an impressive commercial? Unique and Unconventional The Body Shop Are there any cosmetics companies which engage in a different way of doing business? 1-2 the conventional way of cosmetics companies to produce and promote their products 3-7 Divide the article into two parts. Summarize the main idea of each part. the unique and unconventional way of the Body Shop to produce and promote their products Then came The Body Shop. Signal word Complete inversion Conventional cosmetic companies For most cosmetics companies, to make their customers look young and beautiful is all they want. Selling dreams is part of the advertising campaigns, which aims to persuade customers to buy their products impulsively. Consumers are usually attracted by the glamorous packaging, without realizing the fact that cost has been doubled due to over-packaging. , their aim is to make profits. Holding advertising campaigns is a common way of promotion. Packaging has always been a deciding factor. F T T If the cosmetics are proven poisonous to the skin, the producer will probably be sued for millions of dollars. Animals-testing has already been banned worldwide according to the law. F T Its products proven unsafe,… Products are tested on animals to ensure that they are harmless. force-feeding injection apply… to…; drip…into… Absolute construction advertising packaging false promises; pictures of youthful girls; persuasive and expensive advertising campaigns; expensive packaging, doubling their cost animal testing making profits sell... explain … and …in … language; ban... promote… start … and … service … animal testing; fund research into … attract wide publicity by… encourage/teach all her staff… Conventionalcosmetic companies Promotion Packaging Way of testing Aim/Policy The Body Shop Traditional cosmetics industry Unique and unconventional cosmetics industry producing & sellingcosmetics unlike, in contrast, on the c