微博营销对企业的机遇与挑战【精品毕业论文（设计）】.docVIP

毕 业 论 文 题目：微博营销对企业的机遇与挑战 微博营销对企业的机遇与挑战 摘要，一种新的网络应用的产品形式也就应运而生了。目前成为了网络时代的新名词，的实用价值也越来越快速有效地显现出来。 关键字:微博营销Abstract Abstract：Along with the development of information technology fly speed, a new network application products form little bo will emerge as The Times require. Now the micro bo become the buzzword of network times, little bo practical value also more and more quick and effective show. Little bothis is a new kind of network interactive products, used to strengthen people in the network communication, but the enterprise keen will it become a kind of new, fast and influence of the powerful new media, help enterprise network promotion. It is in such a network market in the backdrop, combining with their own learning experience to the micro Po marketing to the value of the enterprise is a series of analysis. For little bo the new network products, the system comprehensive understanding of individual and enterprise to also to little bo to better use. And explore the rich in the enterprise marketing in the process of the value of enterprise developing network marketing also has positive significance and practical value. This article in little bo marketing value and application note a series of research, including on the BoXing up and micro bo value analysis, the bo application on the advantages and disadvantages of the enterprise, and attention to detail in this paper. So, I think that, all things have ideal, the bo as a double-edged sword, to the enterprise is a test of how to use, the reasonable micro Po marketing ability to effectively promote the development of the enterprise, effectively expand enterprise marketing scope and intensity, is an unexpected benefits. Key word: micro bo; The Po marketing; The bo application; Micro bo value 目 录 一、绪论 1 (一) 研究意义 1 (二) 国内研究情况 2 (三) 研究方法 2 (四) 研究目的 3 二、微博的内涵界定 3 (一) 微博 3 （二）微博 4 1.准入门槛低 4 2.即时通讯的原创性 4 3.强大的互动性 5 4.微博功能的多样性 5 5.微博的明星效应 5 6.搜狐微博的独特推广方式 6 三、微博营销价值几许 7 （一）推广价值 7 （