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* SEO Timeline What and why of SEO We won’t teach you everything about SEO, just what you need… What is SEO? Your Website Here SEO is visibility for your website through disciplined business practices SEO isn’t magic or voodoo… Customers are searching, Why SEO? SEO directs them… ? Time is the only cost ? Active buyers ? Conversion tracking ? Nimble ? Targeted ? Pull advertising ? On 24/7 ? Indefinite shelf life SEO Benefits 3 Keys of SEO Can see …your website? If you publish, they will come Links connect one website to another How Search Engines read Most keyword-rich content Least important content You see… Search Engines read keywords sees… What is a Keyword? What is your PageRank? to ? How Google grades your web pages ? “Page” – not website ? “Rank” – not score ? Higher Rank beats quantity What is SEM? Paying to be here Where do people click? SEM 20% SEM 10% SEO 70% How do I get there? Create Content Thought Leadership ? Display expertise ? Solve buyer problems ? Generate yourself ? Targeted ? Best Material ? Keywords Content for links ? Wide spread ? Generic ? Outsource ? Quantity for links ? Syndicate ? Keywords Where do I publish? Use Social Media Turn content into Links The lifeblood of SEO Links “vouch” for your website Quality over quantity Increase Pagerank Drives traffic Keyword-rich anchor text Incorrect: ? Would you like to buy a boat? Click Here Correct: ? Would you like to buy a boat? User Experience ? Purpose ? Natural flow ? Lead your buyers ? Organized internal structure ? Is your website easy to read, navigate and use? Website Analytics ? Window into your website ? Track user activity ? Increase conversions ? Keyword data Now you know SEO basics Learn SEO practices… SEO Timeline Services ? Education - SEO/SEM - Social Media - User experience ? Deliverables - Website Reviews - SEO Timelines - Diagnostic Reports