组织策略决定了资讯系统.pptVIP

This Could Happen to You Marketing Director needs to write memo to her boss Explain how blog would provide a competitive advantage Will be used to justify expense to his manager Study Questions Q1. How does organizational strategy determine information systems structure? Q2. What five forces determine industry structure? Q3. What is competitive strategy? Q4. What is a value chain? Q5. How do value chains determine business processes? Q6. How do information systems provide competitive advantages? Q1. Organizational Strategy Determines organization’s goal and objectives Developed from organizational structure Creates the value chain for organization Establishes the structure, features, and functions of information systems 組織策略決定了資訊系統 Q2. What Five Forces Determine Industry Structure? Porter’s five competitive forces: Bargaining power of customers Threat of substitution Bargaining power of suppliers Threat of new entrants Rivalry among existing firms Porter’s Five Forces Example of Five Forces Q3. What Is Competitive Strategy? Organization’s response to structure of its industry Porter identified four competitive strategies: Cost leadership across industry Cost leadership focused on particular industry segment Differentiation across industry Differentiation focused on particular industry segment Porter says goals, objectives, culture, and activities must be consistent with strategy 波特的四個競爭策略 Q5. What is a Value Chain? Network of value-creating activities Primary activities Support activities Linkages Generic Value Chain Model Primary Activities Five activities Inbound logistics Operations Outbound logistics Marketing and sales Service Stages accumulate costs and add value to product Net result is total margin of chain 價值鏈裡的主要活動 Support Activities Four activities Firm infrastructure Human resources Technological development Procurement Contribute indirectly to production, sale, and service Add value and costs Produce margin that is difficult to calculate Linkages I