中国影视文化产业国际竞争力分析推荐.docVIP

PAGE 中国影视文化产业国际竞争力分析 摘要：2009年堪称是中国文化产业发展的“转型之年”，国务院在继2009年7月公布《文化产业振兴规划》之后，2010年1月再次具体针对电影行业公布《关于促进电影产业繁荣发展的指导意见》，对中国电影产业发展在宏观政策上给予大力支持。回顾2009年，中国电影产业呈现出飞跃式发展的良好态势，无论是影片生产、电影票房、电影投融资迓是院线影院建设、电影出口等都登上了一个新的台阶，不少嗅觉灵敏的资本相继进入，同时电影的媒体价值也愈发凸显，这一切都表明，中国电影的黄金时期已经到来。同时伴随着电影技术的革新和快幅增长的中国电影观众群体，观众构成形态、观影偏好以及信息获取渠道等与往年相比也都发生了显著变化。而在高速成长的市场中如何把握投资机会、如何提升国产片的市场竞争能力、如何精准的把握观众心理等一系列难题将愈发凸显。本文通过对我国影视文化产业与国际影视文化产业比较分析，并提出对我国影视文化产业的相关建议，关键还在于把发扬我国传统文化产业的精华和借鉴外国先进的影视文化产业经验相结合，开创出我国特色的影视文化产业。 关键词:影视文化产业 国际竞争力 比较分析 Chinese film and TV culture industry international competitive analysis Abstract: 2009 as a Chinese culture industry development transformation of the year, the state council after 2009 July announced the revitalization of culture industry planning later, on January 2010 again for specific film industry promulgated on promoting the film industry of the development and prosperity of guidance, the China film industry development in the macro policies to support. Review 2009, the Chinese film industry shows skip-type development with a good situation, whether film production, film, film financing Ya is courtyard line cinema construction, movie exports are boarded a new step, many smell sensitive capital have entered, and movie media value also sends highlights, all these shows, the golden age of Chinese movie has come. Coincided with a movie the innovation of technology and fast growth of Chinese painting, the audience movie audience group constitutes a form, view the shadow preferences and information gain channel etc compared with previous years are varied significantly. While in fast-growing markets in how to grasp of investment opportunity, and how to promote the market competition ability, home-made movies how accurate grasp the audience psychological and so on a series of problems will increasingly prominent. The paper expounds the film and TV culture industry and international film and TV culture industry is analyzed, and some of our related Suggestions to film and TV