会展英语期末参考资料1.doc

简答与选择： What kinds of people are probably involved in an exhibition? Visitors, exhibitor and organizers . 2.. Why do exhibitors take part in an exhibition? 1)Opening to a large market,reinforcing the market position and brand message. 2)Strengthening relationship with existing customers. 3)Expending customers awareness of your product or service. 4)Conducting inexpensive market research. 3.What are preferred qualities for a booth receptionist? Approachable .outgoing-people-oriented . Professional,experienced at trade shows Comfortable engaging people Knowledgeable about company and product . Able to qualify before selling Good communication Good listener Enthusiastic Good attitude Familiar with competition Polite to lookers,you wont waste time 4.What should be included in a prospectus of a new show? 1)Event Overview 2)Attendee Profile 3)Publicity 4)Speaking Opportunities 5)Exhibitor Information 6)Spomsorships 7)Contact Information 8)Contractual Considerations 5.What have to be done before a show? 1)First, choice of venes is important 2)Second, we should design or decorate of an exhibition 3)Third, we should keep exterior liaison and obtain sponsorship 4)Forth, exhibition marketing and advertising must be done well. 5)Last, look for a contractor or representative at the stand 6.How to promote conference events? (第一种) Have an event marketing plan. Brand your conference and event. Use the web. Offer discounted rates Venue Promote your conference event. （第二种） 1)First, create an Event Marketing Plan and try to adjust your plan if you find some better ideas. 2)Second, brand your conference and event is a form and sends a message to the audience and attract their attention. 3)Third, having a website to promote the information about the conference and event. 4)Forth, offer discounts to attendees who participate more than one 5)Fifth, the venue of the conference and events and play an important role in increasing attendance. 6)sixth, promote the conferencean