基于SWOT分析法的石家庄站营销策略分析推荐.docVIP

毕业设计（论文） 中文题目： 基于SWOT分析法的石家庄站营销策略分析 摘 要 铁路运输在经济的发展振兴中起到非常重要的作用，特别是在中长途的客运市场上。铁路旅客运输一直扮演着主要角色。随着经济的发展，各种运输方式之间的竞争不断加大。不论是从理论上，还是从实践中，如何充分发挥铁路客运的优势，让铁路企业在激烈的竞争中继续领先等问题都引来了很多学者和企业家的关注。 从目前的情况看，阻碍铁路企业在竞争环境中的发展的重要原因从宏观上可以总结为企业体制本身存在的问题和企业的营销竞争意识不强这两方面。而且由以上两点引发的问题也在日趋竞争激烈的旅客运输市场中逐步凸现出来。 本文主要全文通过运用经济学、营销学、管理学等相关理论对我国整体客运市场的分析，包括客源、运输业的硬件软件建设、政策等宏观方面：并以石家庄市为主要样本点，以石家庄的客源、运输业硬软件的发展建设、政策规章等微观方面；并运用抽样调查的研究方法来研究石家庄铁路客运市场发展的优劣势以及石家庄站客运市场的营销策略分析，并就市场营销的开展提出一点建议，希望有助于拓宽石家庄站铁路旅客运输市场。 关键词：石家庄站；客运市场；营销策略 ABSTRACT Rail transport in development and revitalization of the economy has played a very important role, especially in the long-haul passenger market, rail passenger transport has played a major role. With economic development, competition between various modes of transport continue to grow. It is important in theory or from practice, how to give full play to the advantages of railway passenger transpot, so that the railway enterprises in the fierce competition continues to lead a lot of other issues have attracted the concem of scholars and entrepreneurs.Judging from tire current situation, impede the railway enterprise in a competitive environment, an important reason why the development of a macro can be summed up as enterprise systems and business problems inherent in the marketing sense of competition is not strong in these two areas.And the problems caused by the above two points are also increasingly fierce competition in the passenger transport market gradually exposed. In this paper, from ShiJiaZhuang passenger transport market perspective of the situation, the use of economics, marketing, management and other related knowledge to the development of ShiJiaZhuang Station Railway passenger service market advantages and disadvantages to an analysis carried out on marketing to make some recommendations, wish to contribute to broaden ShiJiaZhuang Station railway passenger transport market. Key Words: ShiJiaZhuang Statio