概述我国中小企业开展网络营销的问题与对策毕业设计论文推荐.docVIP

? 概述我国中小企业开展网络营销的问题与对策 【摘要】 本文阐述了网络营销在电子商务中存在的问题以及应对策略.internet的出现,上网人数的急剧增加,网上交易正在成为一个真正的全球新兴市场,以互联网为基础的电子商务得到了空前的迅猛发展,网络营销极大的改变了传统的营销理论和务实存在的基础,使得原有的营销策略和经济结构都发生了根本性的变化,尤其是在大灾大难面前显示出了极强的生命力,在2008年全球经济危机中,以网络营销为代表的电子商务蓬勃发展,这是继电子商务出现以来直至在2003年全球非典型肺炎中得到长足发展之后的第二次迅猛增长.网络营销是以互联网为基础的革命性创新, 互联网是第三次科技革命引发的必然结果, 它必将成为未来世界经济增长的引擎.网络营销在我国的发展尚处于起步阶段, 本文重点就网络营销在我国的发展现状和存在的问题展开讨论并提出了解决的措施. 关键词：中小企业 网络营销 问题 对策 Abstract:the caption marketing in e-commerce existing problems and strategies. The emergence of Internet, number of Internet users has increased dramatically, online transaction is becoming a truly global emerging markets, internet-based e-commerce to enjoy ‘unprecedented ‘rapid development, the network marketing has greatly changed the traditional marketing theory and practical basis of existence, making the original marketing strategies and economic structure are ‘undergone a fundamental change’, especially in front inflicted great idsaster showed strong vitality, in 2008 global economic crisis, take the network marketing as a ‘representative’ of the electronic commerce vigorous development, it is the electronic commerce emerge in 2003 until global atypical pneumonia after get great development in the second growth. The network marketing is based on Internet, the Internet is a revolutionary new third triggered the inevitable result of the technological revolution, it will become the worlds future economic ‘growth’ engine. The network marketing in the development of our country is still at the beginning, this paper puts emphasis on the network marketing in our country development situation and existing problems of discussions and puts forward some solving measures Key words: minor enterprises network marketing 目 录 1 绪 论 1.1 研究背景………………………………………………………………………………3 1.2 论文研究目的和意义…………………………………………………………………3 2 电子商务与网络营销的关系…………………………………………………………...3 3 我国目前中小企业发展的现状……………………………………………...................4 3.1 中小企业的发展………………………………………………………………………4 3.2 中小企业发展面临的问题…………………………