- 1、本文档共70页,可阅读全部内容。
- 2、原创力文档(book118)网站文档一经付费(服务费),不意味着购买了该文档的版权,仅供个人/单位学习、研究之用,不得用于商业用途,未经授权,严禁复制、发行、汇编、翻译或者网络传播等,侵权必究。
- 3、本站所有内容均由合作方或网友上传,本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺!文档内容仅供研究参考,付费前请自行鉴别。如您付费,意味着您自己接受本站规则且自行承担风险,本站不退款、不进行额外附加服务;查看《如何避免下载的几个坑》。如果您已付费下载过本站文档,您可以点击 这里二次下载。
- 4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等,请点击“版权申诉”(推荐),也可以打举报电话:400-050-0827(电话支持时间:9:00-18:30)。
查看更多
HowtoWriteaBusinessPlan汇
03 November 2007 Parameshwar P. Iyer Indian Institute of Science Entrepreneurship Summit IIT Kharagpur How to Write a Business Plan Prof Parameshwar P. Iyer Business Plan What is it? Do you really need one? How long is it useful i.e. how quickly does it become obsolete? Who should prepare it? Which parts of it matter the most? Business Plan Contents Executive Summary Industry, Company and its Products Market Research Analysis Economics of the business Marketing Plan Design and Development Plans Manufacturing and Operations Plan Management Team Overall Schedule Critical Risks, Problems and Assumptions The Financial Plan Proposed Company Offering Appendices 1. Executive Summary Description of Business Concept and the Business Target Market and Projections Competitive Advantages Costs Economics, Profitability, and Harvest Potential The Team The Offering 2. Industry, Company, Products or Services The Industry Company and Concept Products and/or Services Entry and Growth Strategy 3. Market Reseach and Analysis Customers Market Size and Trends Competition and Competitive Edges Estimated Market Share and Sales Ongoing Market Evaluation Perspectives on Marketing Understanding your offering the way a customer values it – not as an innovation, but as a package of innovative services; Discerning which kinds of customers are likely to yield the first sale; and which will comprise the large, mainstream market; Learning what markets are trying to tell you; and responding appropriately. Marketing Philosophy The marketing concept provides an orientation for conducting a business, a way of thinking, and a basic approach to business problems. Marketing is .. The whole business seen from the point of view of its final result, that is, from the customer’s point of view. The principal task of the marketing function… is not to be skillful in making the customer do what suits the interests of the business as to be skillful in conceiving and then making the business do what
您可能关注的文档
- 3G培训之十(UMTS无线设计)汇.ppt
- 4-01AFP投资规划汇.pdf
- 3G行业应用培训课件汇.doc
- 3G时代的手机SNS服务创新汇.ppt
- 4-03投资规划汇.pdf
- 4-01投资规划汇.pdf
- 3G培训之九(UMTS-RF)汇.ppt
- 4-零售企业舞弊调查汇.ppt
- 426944--某商务酒店及商务中心中央空调系统工程施工组织设计方案汇.doc
- 4如何有效的与别人进行交流汇.ppt
- 广东省茂名市重点中学2025届高三下学期联考历史试题含解析.doc
- 广西桂林阳朔中学2025届高考仿真卷历史试卷含解析.doc
- 2025届黑龙江省伊春市二中高三(最后冲刺)生物试卷含解析.doc
- 2025届新疆兵团第二师华山中学高三第二次联考生物试卷含解析.doc
- 2025届湖南省湘东六校高考考前模拟生物试题含解析.doc
- 黑龙江省大庆市大庆铁人中学2025届高三第三次模拟考试历史试卷含解析.doc
- 福建省福州第八中学2025届高三下学期一模考试生物试题含解析.doc
- 2025届山西省原平市范亭中学高三下学期第六次检测化学试卷含解析.doc
- 2025届四川省泸县第二中学高考冲刺模拟生物试题含解析.doc
- 2025届湖南省永州市第二中学高三一诊考试生物试卷含解析2.doc
文档评论(0)