企业战略管理6汇.pptVIP

U51050 Strategic Management U51050 战略管理 Module 6: 第六6章： Generating, Evaluating and Selecting Strategies 制定、评价和选择战略 Comprehensive Strategic Management Model综合战略管理模型 Strategy Analysis Choice战略分析和选择 “If business is not based on ethical grounds, it is of no benefit to society and will, like all other unethical combinations, pass into oblivion.” “如果公司不是以道德为基础,那么它就不会给社会带来任何益处,并且会像其它不道德的联合体一样,最终会消失.” —Max Killan— Strategy Analysis Choice战略分析和选择 “Planners should not plan, but serve as facilitators, catalysts, enquirers, educators, and synthesizers to guide the planning process effectively.” “计划制定者不应该计划,而应该担当一个推动者,催化剂,询问者,教育者和总结者来引导计划过程高效地进行.” —Hax and Majluf— Strategy Analysis战略分析 Strategic Analysis: 战略分析: Making subjective decisions based on objective information! 在客观的信息的基础上作主观的决策! Creative, ethical and rational! 有创造性,有道德,并且具有理性! Need participative, broadly based, open system approaches. 需要运用具有参与性的,有广泛基础的,有开放的系统的方法. Many methods or approaches exist, avoid narrow and static responses eg limited matrix technologies 有许多方法可以运用,要避免出现狭隘的或静态的反应,例如,有局限性的矩阵技术 What is an effective Strategy?什么是有效的战略? Do effective strategies have common characteristics? Are there fundamental or guiding principles? 有效的战略是否具备共同的特征?是否有一些基本的或指导性的原则? Combine internal analysis with knowledge of external environment 把内部分析和外部环境的知识结合到一起 Ethics is good business 道德就是一家好的公司所应具备的 Stakeholder buy-in 利益相关者能够接受 Anything else? 除此之外还有什么? Strategy Analysis Choice战略分析和选择 Generating Selecting Strategies 制定和选择战略 Involve a broad mix of employees and stakeholders/ vertical slice approach 有大量的处于不同层次的员工以及利益相关者的参与/纵向分割法 “Get the whole business in the room” “把整个公司都放进一个房间” Representation from each department/function/key target groups; customers; community interests 来自每个部门/职能部门/关键使命组的代表;客户;社区中表示关注人士 Opportunity to gain shared understanding of direction 获得共享对(发展)方向的理解的机会 Vehicle to develop broader commitment to organizational objectives and partnerships 为组织目标和合作关系发展更大程度的投入的工具 Exercise 1