北京阳光倾城市场研究及产品定位汇.doc

目 录 第一部分：项目个案调研分析···················································· 5 一、马家堡板块································································ 6 1、首座绿洲个案分析························································· 6 2、星河城个案分析··························································· 8 3、城南嘉园个案分析························································· 12 4、未来假日家园个案分析····················································· 16 5、瑞丽江畔个案分析························································· 17 6、西马·金润家园个案分析··················································· 23 7、名都家苑个案分析························································· 27 二、木樨园板块································································ 30 1、远中·悦麒个案分析······················································· 30 2、状元城个案分析··························································· 33 3、京品个案分析····························································· 36 4、珠江峻景个案分析························································· 39 5、远洋·自然个案分析······················································· 44 6、彩虹城个案分析··························································· 49 7、取舍·跃城个案分析······················································· 52 三、花乡板块·································································· 55 1、恋日花都个案分析························································· 55 2、万年花城个案分析························································· 59 3、鸿业兴园个案分析························································· 63 4、三环新城个案分析························································· 69 四、大红门板块································································ 73 1、世嘉丽晶个案分析························································· 73 2、和义西里个案分析························································· 73 3、阳光左右间个案分析······················································· 73 五、旧宫板块·································································· 74 1、润龙家园个案分析·····················································