【2018年整理】知识管理之策略与方法.pptVIP

知識管理之策略與方法 Dr. Kuan-Tsae Huang Chairman, TASKCO e-Business Corporation KM的2W, 1H: What, Why, How 企業知識管理方向 推動知識管理面臨之問題 知識管理策略面 了解知識管理策略 Survival生存 vs Advancement創新 驅動知識管理策略 管理知識策略 知識管理解決方案及方法論 競爭力 智慧財產 流程 Ten Aspects for Organizational Knowledge Management 推動知識管理面臨之問題 Understanding Knowledge Strategy Tierney, (1999) “A company’s KM strategy should reflect its competitive strategy.” With focus on creating value for customers, turning a profit, and managing people. Zack, (1999) “… the most important context for guiding knowledge management is the firm’s strategy. Knowledge is the fundamental basis of competition. Competing successfully on knowledge requires either aligning strategy to what the organization knows, or developing the knowledge and capabilities needed to support a desired strategy. Types of Strategy Survival vs. Advancement (von Krogh, Roos, Slocum, 1994) Survival – 維持目前的成就水準，需掌握現有市場與競爭者 Advancement –達到未來的成就，創造新市場、新技術，新產品– 需要知識創新 Managing Knowledge Strategy A Manufacturer’s example Marketing writes the white papers Engineering writes the specification Technical Publications writes the manual Marketing Communications writes the brochure Training writes the course Everybody writes the presentations Technical support takes the calls What do we want to create? Information that is: created once and re-used located in one source easy to access viewable in multiple ways updated simultaneously worldwide accurate created with a consistent process New service business Created a global extranet targeting the automation sales, marketing support channel Based on Intellectual Assets Collective Knowledge Knowledge Management KM Needs to Addressing the 4Cs... Community -- Leveraging live media, driving relationships, bringing professionals together online for events, distance learning, shared experiences. Commerce -- Building opportunities, the central online marketplace for digital-media equipment. Expanding this opportunity through vendor storefront