北分瑞利集团营销模式的案例研究优秀硕士论文.docVIP

北分瑞利集团营销模式的案例研究--优秀硕士论文 With fierce competition in the market, More and more enterprise treat marketing as their lifeline of business. The followd marketing has emerged:network marketing, Conference marketing,entertainment marketing, event marketing, three-dimensional marketing, depth marketing. in some circumstances, it becomes more effective to concept marketing campaign. Marketing competition is, in fact, the hardware and software competition, and that kind of concept of competition Nevertheless, faced with specific market competition, the 4P marketing strategy will still be the core of marketing ideas and concepts. Whatever the means or methods of marketing, can be attributed to 4P product ,prices , Place , Promotion system to the marketing strategy. Marketing mode is the marketing strategy of structural composition. In the past, 4P product , price, Place , Promotion is four points as a planes.yet, 4P product , price, Place , Promotion is took into a cone,now. P is a strategic one, the other 3P is portfolio to P,this ultra-static structure is very strong. This constitutes four marketing models, The first marketing model is based on products, The second marketing model is based on price, The third marketing model is based on Place, The fourth marketing model is based onPromotionAnalytical instruments industry, started in 1959 in the China, is widely used in industry , agriculture, environmental protection, national defense, health and epidemic prevention, examination, research, education and other fields. As an important component part of Chinas industrial instrumentation devices, The market of Analytical instruments will be little threat by new entrants; analytical instruments industry competition is extremely intense; the bargaining power of suppliers is low; Few alternatives about Analytical instruments ; The buyer have a strong bargaining position In the China market, the main competitor of analytical