WebTouch网络接触式营销.ppt

“Web Touch”网络接触式营销 傅一同 网迅（中国）软件有限公司 议程 Web Touch“网络接触” 模式的定义 Web Touch“网络接触”流程 问与答 销售模式比较 目标：最高的销售效率，最少的资源利用，最短的销售周期 问与答傅一同网迅（中国）软件有限公司 * WebEx is a great case study for WebEx... But web-touch sales model has proven very effective for many, many WebEx customers too. Trams increased sales by 50% using WebEx. Ad Giants shortened sales cycles from a year down to 30-60 days….and sometimes much less. Waterford is closing deals faster without face-to-face meetings, too…and singing the praises of web-touch sales. * As we began integration with Cisco…the company’s sales leaders got excited about what we are doing here…WebEx is now being rolled out to a global sales force of 15,000. Imagine the impact! Already…since July…Cisco has rolled out WebEx to the product sales and channel teams in eleven countries. And, these teams are obviously revved about it. Usage has expanded rapidly in a few short months… This October…Cisco team has had well over 10K meetings…and used about 3.5 million meeting minutes. It’s going to be exciting to see how much new business they drive as they continue to realize the potential of the web-touch sales model. * WebEx on WebEx so effective for sales…have extended our web-touch model to marketing, training, and support as well…creating efficiencies throughout the propsect/customer lifecycle…let me show you. * We’re a web company…so, it makes sense, website is at the center of lot of marketing effort… In early days, big awareness campaigns… RuPaul, Lily Tomlin…generating interest, driving traffic to site Now, search marketing, online ads, and other vehicles are more effective. When folks get to website it is much more than brochure-ware about our products… * It’s part of a powerful lead-generation machine. Once on our site folks can experience WebEx a number of different ways… Live daily demos of WebEx on WebEx… Which by the way, are delivered around the clock weekdays using a team that includes resources in India…great for b