电子商务环境下生鲜供应链中断风险控制研究-物流工程专业论文.pdf.docxVIP

协调与优化，得到如下结论：（1）研究需求中断情况下最优订货定价应急调整策略：当市场规模萎缩或扩张至原市场规模的一定倍数乃至更大时，最优供应量以及最优零售价格均应做出调整；当市场规模萎缩或扩张程度在原市场规模的一定倍数以内，最优供应量无需改变，但最优零售价格应做出调整；（2）提出不同等级的基于成本分摊的收益共享契约，需求中断情况下企业应根据不同等级采用相应的契约实现对生鲜供应链的协调与控制。关键词：生鲜供应链；供应中断；需求中断；契约；风险控制IIAbstractFreshe-commercedevelopsvigorously，itisgraduallychangingthetraditional consumptionpatternsofconsumerstobuyfreshproduceinstore.Itisveryimportant for fresh e-commerce to operate continuously to meet the growing consumer’sdemand.However,thedisruptionsofsupplychainsystemwhichsupportthefresh e-commercecontinuingoperationshaveoccurredfrequently,thisalsohasbecomea majorbottleneckthatobstaclefreshe-commercetodevelopcontinuouslyand healthily.Currentresearchonagriculturalsupplychainriskmainly concentrateonthe traditionalsalesmodelofagriculturalproducts,theresearchesaboutfresh e-commercemodelfocusonthedistributionandlocationproblems,andsupplychain riskhasbeenresearchedrarely.Itisurgenttostudythesupplychaindisruptionsrisks offreshe-commerce.Thispaperbasesonthesupplychainriskmanagement,processofsupplychain riskmanagement,knowledgeoffreshe-commerceandgametheory,combineswith homeandabroadresearch,establishesinfreshsupplychainofe-commerce,analyzes andidentifiesthedisruptionrisksoffreshsupplychain,usesacombinationof qualitativeandquantitativemethods,complieswiththetimesequenceofbeforehand preventingandafterwordemergency,establishesearlywarmingmechanismand emergencymechanismofsupplyanddemanddisruptionriskoffreshsupplychain with the analytical method.First,papertakesatwolevelfreshsupplychainwhichcomposeofonefresh supplierandonefreshe-commerceretailerastheresearchobject,analyzesand identifiesthesourcesofsupplydisruptionrisk,thenstudiestheearlywarning mechanismandresponsemechanismofsupplydisruptionrisk:Tostudythedecision conditionsofearlywarningmechanismwhichincludethedurationofdisruptionrisk knownorunknowntodecisionwhentostarttheemergencymechanism;Thegoalsof emergencymechanismarerestoringsupplyquicklyandminimizingloss.The emergencymechanismcoordinatesthesupp