环球旅讯－clubmed会议 20151210 guilin.pptVIP

在过去的数十年中，中国酒店业的发展迅速，稳定增长，国内旅游大幅提高，出境游呈现井喷之势！中国预计将在2020年成为全球最主要的入境旅游目的地之一。 为了在日益恶劣的环境中保持竞争力，酒店们不得不寻找新的商业模式，如酒店之间的协同和合作。 今天，我们将有幸和行业精英们一起探讨这一概念，是否是否适用于中国的具体环境？ 基于特定的中国文化，经济环境和政治背景下，是否只有“部分合作”才将在未来取得成功？ 中国的文化，政治实践，以及中国经济形势被认定为在酒店行业发展的最主要因素！今天，虽然还没有达成广泛的共识和理解，但通过来自各位的对中国酒店从业经验的观点，我们将可能形成一个新的理论见解，为未来酒店发展方向提供价值。 * * 1 Online penetration continued to make strides[stra?d] in China, climbing from 16% in 2013 to 22% in 2014. 2 Intermediaries are the biggest drivers of the move online, but suppliers are making progress at selling directly to consumer through their sites as well. 3 The most penetrated segments, air and lodging, continued to move online, with 40% growth for online air and 55% growth for online lodging. * * The biggest transformation is occurring within rail, which will leap from just 6% of the markets online travel gross bookings in 2014, to nearly a quarter in 2017. * * The biggest transformation is occurring within rail, which will leap from just 6% of the markets online travel gross bookings in 2014, to nearly a quarter in 2017. * * 1 Chinas mobile boom goes well beyond rail, as the story of the shift to online quickly becomes the story of a shift to mobile. 2 In 2016, China will be the first country where mobile accounts for a majority of online bookings 3 By 2017, nearly a quarter of the total travel market will be transacted through mobile channels, making China a true leapfrog market where mobile becomes the dominant online booking channel before online travel penetration has matured. 4 In a 2014 survey for Phocuswright Research, Chinese travelers showed significantly higher adoption rates for mobile activities related to travel. About two thirds reported using mobile during the destination selection and shopping phases and a quarter used mobile to make a travel purchase. * * 1 OTAs continue to show incredible topline growth and grew faster than both the total travel market and the online market in 2014, posting a gain of 54%. 2 OTAs gained s