日本××进入中国策略报告(英文)(ppt115).ppt

ONLY PARTNERSHIP FITS INTO TCI’S SPECIFICATION Self-construct a call center Partner with local CC outsourcers Provide CC outsourcing training, management and consulting No China experience in call center No enough human resources to commit Little local client knowledge Time consuming Complement TCI’s local capabilities Satisfy time stringency concerns Commit little TCI resources Serve TCI’s potential clients well with existing capacity Fit into TCI’s strengths well Demand less TCI’s commitment However Need to establish local facilities and assign knowledgeable people to China Profits will not be big Maybe an opportunity ? ? TCI SHOULD ALLY WITH A LOCAL PARTNER TO ENTER INTO THE MARKET Now is good to enter... Nevertheless, China CC outsourcing segment is a fast growing market There are few high-profile CC outsourcing companies in China Competition at high-end is not severe And…, TCI is in discussion with two possible long-term clients … But should ally with a local outsourcer TCI lacks a lot of local capacities Local market understanding Local clients relationship Experienced agents Language … And time is tight A decision should be made very soon A local partner with complementary capabilities is ideal for TCI’s fast rollout in China DIFFICULT TO FIND A PARTNER SATISFYING ALL CRITERIA Strong local market understanding Good local client relationship Provide TCI with most needed capabilities 1 Be profitable Demand not too much TCI’s involvement Allow TCI to develop own brand and share client base 2 3 4 Partner’s profile Mature, professional operations Experienced agents Sufficient long-term client base Strong, mature operations already Probably not strong self-brand and customer base Eagerly in need of TCI’s client, money, management What TCI might face Command very high valuation for its shares TCI probably have to pay more under time pressure Stick to its right of control might agree in appearance, but suffocate in action TCI’s brand building efforts Pe