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市场营销毕业设计（论文）-长春宇龙房地产开发有限公司营销策略研究汇
吉 林 农 业 大 学
学 士 学 位 论 文
论文题目：长春宇龙房地产开发有限公司营销策略研究
学生姓名：
院 系：经济管理学院 专业班级： 市场营销三班
指导教师： 职称： 讲师
2010 年 5 月27日
目 录···········································································································································Ⅰ
摘要及关键词········································································································································································································································································1
一 长春宇龙房地产开发有限公司概况···················································································1
二 房地产行业现状···················································································································2
（一）我国房地产行业现状······································································································2
（二）长春市房地产行业现状··································································································2
1 住宅需求空间大·····················································································································2
2 房价会稳中有升·····················································································································2
三 长春宇龙房地产开发有限公司营销策略存在的主要问题···············································4
（一）忽视市场调研·················································································································4
（二）目标市场不明，市场定位模糊······················································································4
（三）产品卖点把握不准，痴迷炒作······················································································5
（四）不切实际的广告宣传，造成广告陷阱··········································································5
（五）没有充分利用网络营销技术·························································································6
四 长春宇龙房地产开发有限公司提升营销策略的对策·······················································6
（一）深刻洞悉市场·········
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