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市场营销毕业设计(论文)-长春宇龙房地产开发有限公司营销策略研究汇
吉 林 农 业 大 学
学 士 学 位 论 文
论文题目:长春宇龙房地产开发有限公司营销策略研究
学生姓名:
院 系:经济管理学院 专业班级: 市场营销三班
指导教师: 职称: 讲师
2010 年 5 月27日
目 录···········································································································································Ⅰ
摘要及关键词········································································································································································································································································1
一 长春宇龙房地产开发有限公司概况···················································································1
二 房地产行业现状···················································································································2
(一)我国房地产行业现状······································································································2
(二)长春市房地产行业现状··································································································2
1 住宅需求空间大·····················································································································2
2 房价会稳中有升·····················································································································2
三 长春宇龙房地产开发有限公司营销策略存在的主要问题···············································4
(一)忽视市场调研·················································································································4
(二)目标市场不明,市场定位模糊······················································································4
(三)产品卖点把握不准,痴迷炒作······················································································5
(四)不切实际的广告宣传,造成广告陷阱··········································································5
(五)没有充分利用网络营销技术·························································································6
四 长春宇龙房地产开发有限公司提升营销策略的对策·······················································6
(一)深刻洞悉市场·········
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