中国电信客户生命周期管理培训的资料1.pptVIP

市场细分是公众客户营销的起点、基础 传统的细分维度 客户价值（ARPU) 地域 新的细分维度 客户生命周期的五个阶段 市场 * Unit of measure * Source: Working Draft CONFIDENTIAL Document Date This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey Company. This material was used by McKinsey Company during an oral presentation; it is not a complete record of the discussion. Working Draft * * * * * Introduction to the lifecycle. Blah blah blah * Quick quant on why proactive migration fails (give aw