超市资料之 家乐福快速消费品处排面陈列指导原则(化妆品部门) (NXPowerLite).pptVIP

北京超市人-陈列指导书 Index 1213 Oral HygieneAverage Linear:7 elements 1213 Oral Hygiene Share of Shelf * Consumer Goods Implementation Guideline (Cosmetic) 快速消费品处排面陈列指导原则 (化妆品部门) * OBJECTIVE: 目的:The implementation of the cosmetic dept should respect the direction given by SDD. 化妆品部门的排面陈列须遵守SDD的指导原则 HOW?: 方式？： - Apply to all your department the families sequences defined by SDD. 适用于部门中SDD所定义的系列分类 - Optimize your linear repartition to promote your sales profits. 优化排面，以推动销售量和利润 Soap Soap Soap Soap * 1.The configuration of the group family 1.大分类的结构 customer flow 消费者流向 family allocation 中分类分配 average linear meter 平均地面线 2.The configuration of the family 2.中分类的结构 customer flow 消费者流向 subfamily allocation 小分类分配 average linear meter 平均地面线 3.Plan-o-gram of subfamily 3.小分类的设计图 Seasonality of the subfamily 小分类的季节性 Min. Max. linear requirement 最小和最大地面线要求 Assets(name, type, qty…) 资产(名字，型号，数量) Plan-o-gram by element 货架平面图 4.Display rules Photo 4。陈列原则和照片 Display rules 陈列原则 1st priority 2nd priority 3rd priority … ... The description of the implementation rules and remarks of the photos are correspondingly by color 排面原则描述的颜色和照片注释的颜色是相对应的 How to read the Book ???怎样阅读本书 * 第一优先 第二优先 第三优先 Family Code Family Name Page *1200 *1201 *1210 *1211 *1212 *1213 *1214 *1215 *1216 *1220 *1221 *1222 *1223 *1230 Shampoo Conditioner Make up Beauty Accessory Toilet Product Hair Dressing Oral Hygiene Shaving Care Product Baby Product Toilet Paper Facial Tissue Diaper Feminine Hygiene First Aid 6 15 21 28 36 39 43 46 49 55 58 61 68 73 * 121 - HYGIENE 1210 - TOILET PRODUCT 1211 - SHAMPOOCONDITIONER 1212 - HAIR DRESSING 1213 - ORAL HYGIENE 1214 - SHAVING 1215 - CARE PRODUCT 1216 - BABY PRODUCT * 1210 Toilet Product Average Linear:16 elements Consumers Flow -Liquid shower is close to the alley, because compared with soap it contr