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Our global brand building journey started only 7 years ago, and has had a number of distinct phases Brand Migration “Hello” “How Are You?” Launch Vodafone live! launch ‘Make the Most of Now’ Launch OpCo ‘How are You?’ and Vodafone live! executions OpCo ‘How are You?’ Executions Pre 2001 2001 2002 2003 2004 2005 MTMON Tone of Voice 2006 2007 Mumbai, March 5, 2008 WFA/ISA - Global Advertiser Conference * We have also built the brand by unifying what was a proliferation of sub brands under a single brand hierarchy Products Services In a single brand hierarchy, there is only one brand; everyt