吉利渠道策略和促销策略.pptVIP

Sub-network place strategy Decrease distributors to increase market coverage Establish strict regulations of management system Television advertisements Newspapers and periodicals advertisements Internet advertisements Public relations Held conferences for new cars and seminar on Advanced Automotive Technologies. Participate in auto shows Shape the brand. Public relations events Sales promotions Sell on sale Send presents Security marketing The safest The most energy-efficient The most environmentally friendly Budget Place Strategy 1 4S place strategy 2 Sub-network place strategy 3 Direct store place strategy 4 Auto city place strategy 。 Sub-network place strategy Divide all kinds of cars into 4 series: Shanghai Maple, Englon, Emgrand, Gleagle and Volvo Principles of place Centrality of resources Attack on weakness Mastery to clients Promotion strategy Advertisements * *