电子商务的案例.ppt.pptVIP

Peapod Inc. Online grocery company in U.S. * * Corporation Development * * Revenues growth orders soar Orders: 93700 in 3rd quarters of 1997, 43700 only during the same period in 1996; Revenues: 41.6 million in first 9 months in 1997, up by 111% from 19.7 million for the same period in 1996; Revenues from online marketing services: 3 million to 6 million; Revenues from member and retail services: 1.8 million(1996) to 3.4 million (1997) No. of fulfillment centers: 37 more, cover 6.6 million household totally. Problem: still incurred losses, facing the financial problem,why? * * * * * * * * * * * * * * CASE STUDY Li Haiyun Wen Renyi Zhao Yu Zhuang Wei * * CASE1 （Spain） vs （USA） * * * * Propagandize Focus The 1st in Spain, even in Continental Europe. Emphasize the competitive advantage of Internet-based supermarket to traditional supermarket. Enjoyable: In Spain, leisure has a different meaning and shopping is an innate part of the Spanish way of life. Convenience Full-time Low-cost is a key factor? * * 利用规模效益降低成本提高利润 尽快解决技术问题，将业务拓展到全国，从而降低单位成本。 在更大范围内追求购买效益 通过资源共享减少重复配置所造成的浪费 * * 向价值链全过程要效益 电子商务概念的引入将对Alcampo公司价值链的各环节产生重大影响。 除销售外，Alcampo公司应同样重视电子商务在其他环节可能产生的效益。 采购 寻价 存货管理 * * 建立自己的特色 以特色求生存、求发展 。 由于网络所拥有的“链接”优势，可将Alcampo公司的其它业务进行整合。 将“旅游”作为其网上超市的特色 * * 安全 网上交易的安全性是消费者最大的心理顾虑，要将消费者从传统连锁业中争取过来，这是Alcampo公司必须解决的重要问题 应重点从“财”、“物”两方面做好安全工作 确保消费者信用卡帐户的安全 要建立时时查询系统，让消费者了解自己所购物品 的状态，何时货可送达。 * * 协助社会推广网络概念 从案例中提供的资料看，1997年西班牙14岁以上人口为约3400万，其中对互联网有所接触的为134万人（4％），使用者约92万人（2.7%）。 * * Original Goals To respond to the need for differentiated service and high quality interaction with customers. To meet customer’s desire for shopping through an Internet-based supermarket. To become the market leader in the online distribution channel. To acquire relevant know-how for the online retailing and thus prepare Alcampo for the emerging information society. * * Current Status The 1st in Spain, even in Continental Europe. Oc