竞争的策略外在分析（ppt45）.pptVIP

策略性群體分析 產業中最主要的競爭對象—擁有相同資產且採取向同策略的廠商群組 產業中何時會出現策略性群體? 不同群組具有 不同的競爭態勢 同一群組內者為 直接競爭者 移動障礙分析 進入障礙 退出障礙 高品質 低品質 低價位 高價位 退出障礙 進入障礙 * 組織間策略差異的肇因 產業萌芽初期,環境充滿不確定性 消費者不知自己的需求與偏好 廠商根據自己對未來趨勢的判斷,嘗試各種不同的生產模式 組織間逐漸出現策略的差異性 認為顧客需求多樣化者—積極開發多元化產品 強調規模經濟者,集中大量生產一種產品 企業在產業形成初期的投資,成為後期選擇策略的資產 產業景況惡化會加大企業間的策略差異 * Competitor Environment Competitor intelligence is the ethical gathering of needed information and data about competitors’ objectives, strategies, assumptions, and capabilities what drives the competitor as shown by its future objectives what the competitor is doing and can do as revealed by its current strategy What the competitor believes about itself and the industry, as shown by its assumptions What the the competitor may be able to do, as shown by its capabilities * Competitor Analysis Future Objectives: Future objectives How do our goals compare with our competitors’ goals? Where will the emphasis be placed in the future? What is the attitude toward risk? * Competitor Analysis Current strategy Current Strategy: Future objectives How are we currently competing? Does this strategy support changes in the competitive structure? * Competitor Analysis Assumptions Current strategy Future objectives Assumptions: Do we assume the future will be volatile? Are we operating under a status quo? What assumptions do our competitors hold about the industry and themselves? * Competitor Analysis Capabilities Assumptions Current strategy Future objectives Capabilities: What are our strengths and weaknesses? How do we rate compared to our competitors? * ?2003 Southwestern Publishing Company * * The External Environment: Opportunities, Threats, and Industry Competition, and Competitor Analysis Michael A. Hitt R. Duane Ireland Robert E. Hoskisson Chapter 2 ?2003 Southwestern Publishing Company * Strategy Implementation Chapter 13 Strategic Entrepreneurship Chapter 11 Organizational Structure and Controls Chapter 10 Corporate Governance Chapter 12 Strategic Leadership Strategy For