运营管理的的教案.pptVIP

Organizational Charts Manufacturing Operations Facilities: Construction:maintenance Production inventory control Scheduling: materials control Supply-chain management Manufacturing Tooling, fabrication,assembly Design Product development and design Detailed product specifications Industrial engineering Efficient use of machines, space, and personnel Process analysis Development and installation of production tools and equipment Finance Accounting Disbursements/credits Receivables Payables General ledger Funds Management Money market International exchange Capital requirements Stock issue Bond issues and recall Marketing Sales promotions Advertising Sales Market research 1-* Identifying Critical Success Factors Decisions Sample Option Product Customized, or standardized Quality Define customer expectations and how to achieve them Process Facility size, technology, capacity Location Near supplier or customer Layout Work cells or assembly line Human resource Specialized or enriched jobs Supply chain Single or multiple source suppliers Inventory When to reorder, how much to keep on hand Schedule Stable or fluctuating productions rate Maintenance Repair as required or preventive maintenance Marketing Service Distribution Promotion Channels of distribution Product positioning (image, functions) Finance/Accounting Leverage Cost of capital Working capital Receivables Payables Financial control Lines of credit Production/Operations 1-* “The manufacturing business of tomorrow will not be run by financial executives, marketers, or lawyers inexperienced in manufacturing, as so many U.S. companies are today.” Peter Drucker The Importance of OM in Tomorrow 1-* 关注生产环节的管理 Quality Control Marketing POM HRM World WarⅡ—1960s 1970s—1980s 1990s 21th Century OM Is Becoming A Critical Success Factor in the 21th Century 1-* Why Study OM? OM is one of three major functions (marketing, finance, and operations