商业与经济预测.pptVIP

33 34 35 36 Business and Economic ForecastingChapter 5 Demand Forecasting is a critical managerial activity which comes in two forms: Qualitative Forecasting Gives the Expected Direction Quantitative Forecasting Gives the precise Amount 2.7654 % ?2002 South-Western Publishing Why Forecast Demand? Both public and private enterprises operate under conditions of uncertainty. Management wishes to limit this uncertainty by predicting changes in cost, price, sales, and interest rates. Accurate forecasting can help develop strategies to promote profitable trends and to avoid unprofitable o