财务管理 资本运营(capital operation).pptVIP

Capital operation 资本运营 capital operation Brief contents: 1. An overview of capital operation 2.Ways of capital operation 3.Assets restructuring 4.Debt restructuring 1. An overview of capital operation (1)meaning of capital operation (2)differences between capital operation and product operation (3)basic models of capital operation (1)meaning of capital operation Capital operation Capital operation is referred as to plan and operate capital and its working for the purpose of incrementing of capital at the largest extent. entity：operators of enterprise, not owners object：capital represented as remnant assets means：capital flowing and restructuring, including merger and acquisition, transfer, trustee, strip, replacement, participating shares and controlling shares etc. purpose：to facilitate capital incrementing at the largest extent. (2)differences between capital operation and product operation (3) basic models of capital operation（1） (3) basic models of capital operation（2） Centralized development strategy model Is referred to concentrate all available resources into one or several sub-market to increase sales or occupation rate of products. Advantages: is beneficial to understand needs of target market and more specialized . disadvantages：has some difficulties to subject to conditions of market and has high risk of operation. (3) basic models of capital operation（3） Integrated development strategy model This model is referred as to expand product line by developing and producing some products that belong to the same industry with existing product but the different stage of producing. (3) basic models of capital operation（4） Diversify development strategy model This model is referred as to diversify the goods, service or market of enterprise to reap competitive advantages. 2.ways of capital operation (1) stake purchase and transfer (2) venture capital investment (3) listing by acquiring a shell company (4) listing by reactivating a shell company (5) listin