达娃之争对饮料行业合资经营的启示.docVIP

南 阳 理 工 学 院 本 科 毕 业 设 计（论文） “达娃之争”对饮料行业合资经营的启示 The Implication of Wahaha-Danone’s Dispute” for the Joint Venture in the Beverage Industry 学 院（系）： 商学系 ___ 专 业： 工商管理 ___ 学 生 姓 名： ___ 学 号： ___ 指 导 教 师（职称）： 评 阅 教 师： ___ 完 成 日 期： __________ 南阳理工学院 Nanyang Institute of Technology “达娃之争”对饮料行业合资经营的启示 工商管理专业 张晶晶 ［摘 要］ 20世纪90年代以来，外商来中国投资的规模不断扩大，其中中外合资经营企业就是一种重要的投资方式。但是当前很多中外合资经营企业的发展出现了一种新的趋势，即合资企业的国外合资方逐渐增大在企业中的持股比例，控制或者完全占有合资企业。“达娃之争”就是一个典型的案例，本文从娃哈哈与达能的纠纷出发，探讨饮料行业合资经营方面存在的问题，以及剖析出现问题的原因，提出企业要慎重选择合资对象、牢牢把握品牌的控制权、谨慎进行沟通、具备法律意识、中方在合资企业中应始终掌握控股权、特别注重对企业经营权的控制以及构筑外资“恶意并购”预警体系方面的启示。 ［关键词］ 达娃之争；饮料行业；合资经营；经营控制权 The Implication of Wahaha-Danone’s Dispute” for the Joint Venture in the Beverage Industry Business Administration Major　ZHANG Abstract: Since 1990s, foreign investments have been expanding at a large scale in China, among them Sino-foreign joint venture is an important investment. However, a new trend came into being in many Sino-foreign joint ventures. That is, foreign joint venture partners gradually increase their stakes in the enterprise, control or take full possession of joint ventures. For example,” Wahaha-Danone’s dispute is a typical case. This article starts from Wahaha-Danone’s match in order to explore problems existing in the beverage industry in joint ventures, as well as analyze the reasons for the problems and put forward an implication. That means enterprises should pay more attention to choose their joint venture partner, firmly take control of the brand, be careful in communication, have a legal sense, the Chinese side should always hold the ownership in the joint venture, especially emphasis on controlling operational rights as well as building an early warning system for foreign-founded OPA hostiles . Key words: Wahaha-Danone’s dispute; the beverage industry; joint venture; the right of operational con